Frontend Developer
Currently working for Cheil Australia to deliver data-driven website optimisations for Samsung.
I’m a Frontend Developer focused on building clean, accessible, and performant user interfaces. I enjoy working where design meets development — creating products that not only look great but are thoughtfully engineered for usability and speed.
Currently, I work at Cheil Australia, helping Samsung improve their digital experience through data-driven experimentation and CRO-focused development. I’ve also had the opportunity to contribute to large-scale commercial projects, including the current Hoyts and Ritz Cinemas websites — projects I’m genuinely proud to have worked on.
My toolkit includes vanilla JavaScript, React, TypeScript, Tailwind, SASS, Git, and both SQL and NoSQL databases, along with professional experience in PHP. I’m always open to learning new technologies when a project calls for it.
Outside of work, you’ll usually find me diving into new tech, experimenting with side projects, or tinkering with motorbikes and cars — variety keeps things interesting.
At Cheil, I used A/B testing to improve website performance, built responsive JavaScript components for Samsung’s Black Friday campaign, and streamlined code for easier maintenance—all while delivering high-quality work in a fast-paced Agile environment.
Designed and developed a fully responsive marketing website for a local electrical business using Next.js and Tailwind CSS, enhancing performance, mobile usability, and local SEO, while collaborating with the owner to refine content for better lead conversion.
Promoted from Intern to Junior Frontend Developer within six months, I contributed to a range of custom WordPress websites, implementing new features and performance optimizations with JavaScript and PHP. I also developed technical documentation to streamline onboarding and improved Google Lighthouse scores by 35% through code refactoring and SEO enhancements.
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